Here are three great ways to find listings in this inventory-strapped market.

With inventory so low in our market, what can you do to find listings and find them quickly? Here are my top tips:

1. Send a text to your database. Let them know inventory is incredibly low and ask if they’ve considered selling in 2021 while the market is hot. If you personalize it by using their name, that works even better. The worst-case scenario is someone saying no. The best-case scenario is that you find homeowners who are interested in hearing you out about working with you. If you’re keeping active tabs on what all of your buyer clients are looking for, you can mention those specifics to your potential sellers as well.

“Emphasize the record-low inventory and include data to back that up.”

2. Send an email to your database. If you’re like me, there are a lot of people in your database that you just have an email address for. If you know that they’re a homeowner, send them an email with the same kind of message. Emphasize the record-low inventory and send some data to back that up. If you know they’re in a specific neighborhood, let them know the numbers for their area too.

3. Send a golden letter. You will have to pay for the homebuyer data from a title company like Canyon Title to find the ideal target market, but this is a really helpful strategy. This letter will go out to all the homes located near a home that has just been sold. The key to this letter is a handwritten envelope with a stamp. This says to consumers that you’re a real person. People will just ignore the junk mail with a printed address. Keep the letter simple, just say something like this: “We have buyers looking in your neighborhood—are you interested in selling in 2021?” That’s it. It’s been a very successful strategy for our clients in finding off-market inventory and matching our buyers up with hidden sellers. 

If you have any questions about any of these strategies or anything else related to the real estate business, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.

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